Marketing Analytics
When to consider Marketing Analytics
Marketing analytics becomes essential when organisations need clearer visibility into what drives conversions across channels and campaigns. As customer journeys grow more complex and budgets come under greater scrutiny, analytics helps identify which activities influence performance, optimise targeting and spend, and improve conversion efficiency. By using marketing analytics, teams can make more informed decisions and consistently improve campaign outcomes.
Our Marketing
Analytics Capabilities
Campaign Performance &
Attribution Analysis
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Real-time dashboards to monitor multi-channel campaign performance.
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Attribution analysis to identify channels driving conversions.
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ROI insights to guide budget allocation and optimisation.
Customer &
Audience Segmentation
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AI-driven segmentation using behavioural, demographic, and purchase data.
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Customer personas to tailor messaging and offers.
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Location-based analytics for more precise targeting.
Marketing Mix Modeling (MMM) &
Spend Optimization
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Channel performance insights across digital, offline, paid, and organic.
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Budget optimisation strategies to maximise ROI.
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Scenario analysis to model the impact of marketing investment.
Predictive Analytics for Lead Scoring
& Conversion Optimization
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AI-driven lead scoring to prioritise high-value prospects.
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Conversion optimisation insights for landing pages and ads.
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Behavioural analytics to predict intent and engagement.
Personalization & Customer
Engagement Analytics
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AI-powered recommendations for personalised campaigns.
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Dynamic pricing and offers based on customer behaviour.
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Real-time interaction tracking across touchpoints.
Learn more about
Marketing Analytics
Key Benefits
Budget
Optimization Engine
Audience Centric
Marketing
Predict campaign performance and customer growth using AI-powered forecasting models.
Improve return on ad spend through data-driven budget allocation across campaigns, regions, and audiences.
Streamline operations by consolidating data into a single, cohesive strategy.
Monitor and compare performance across paid, organic, social, and affiliate channels with unified, real-time visibility.
Channel Performance
Clarity
Use attribution analysis to understand what drives conversions and allocate marketing investment more effectively.
ROI Focused
Attribution
Analyse multi-touch journeys to identify high-impact touchpoints and refine conversion paths across the funnel.
Customer Journey
Intelligence
Predictive
Growth Insights